Finding Nick
creator link pageOne page for the newest video, every channel, the merch shop and an email signup.
The headache
A creator gets one link in a bio, and it has to work for a viewer, a buyer and a brand at the same moment. A generic link page lists everything at the same weight and is out of date the day a new video goes up.
In the way: A link page goes stale every time a video is posted.
What I built: The latest videos are pulled from the channel automatically, so the top of the page is always the newest upload.
In the way: A sponsor and a viewer need different things from the same link.
What I built: Business has its own lane: a media kit page and a direct enquiries address, apart from the channels.
In the way: An audience on one platform never hears about the others.
What I built: Every channel is on the page, and so is an email signup that does not depend on any of them.
In the way: Changing a link should not need a developer.
What I built: There is a control room behind the page where links are switched on and off and the top image is replaced.
A creator's audience is spread across video, streaming and social, and the link in a bio is the one place all of it meets. This is that page: the newest video at the top, every channel one tap away, and the shop and the business contact a short scroll below.
Up close
The look, and why
A black stage, so the video thumbnails are the only colour on it. His own stripes mark sits in the corner and the name is set in a heavy italic, the way it reads on the channel. The channels are flat frames with a hairline edge, not the frosted pills most link pages use, so the list reads as part of his brand and not as a template.
What does your website need to do?
Tell me about your business and the project you have in mind.