Saul Tatz

The headache

Saul tattoos black and grey work by appointment. A booking by DM comes in pieces: the idea, the placement, the size and the reference photos over a string of messages, and the client has no way to see where their request stands. The work itself is the pitch, and it lived only on Instagram.

• In the way: A booking by DM arrives in pieces.

  What I built: One request in four steps: the idea and the style, the placement, a date from Saul's open days, and how to reach the client, with up to five reference photos.

• In the way: A client cannot see where their request stands.

  What I built: Every request gets its own link that shows the next step: the quote, the Zelle deposit, then the studio address and the consent form once the date is booked.

• In the way: Consent and health questions take time in the chair.

  What I built: The consent form and health questions are signed on the client's phone before the session, and walk-ins sign from a QR code at the shop.

• In the way: Saul runs everything from his phone, between sessions.

  What I built: A private app on his phone: new requests, a calendar with the open spots, a ready-made text to each client, and a feed that puts his bookings in his iPhone calendar.